Lifestyle Blogger.

13 August 2018

The sports clothing market hits over £2.5 billion in 2017 in the UK. Athleisure wear is a popular category when it comes to fashion. After all, who doesn’t own a pair of comfortable leggings to hit the gym? However, the activewear market acts as a double-edged sword for consumers. While the back to school/ back to work fashion is already out and pushing new fitness gear, it’s important to keep a cool head before committing to further purchases. In fact, buying fitness gear might even be counterproductive if you’re not careful! If you thought that choosing the best outfit to go to work out was only one of the numerous motivational tools available to keep your focused on your fitness journey, you were wrong. There is a lot more to it than trendy leggings and sweatproof tops. It’s time to dive at the heart of the sportswear fashion industry to understand its complexity and its potential risks. 

Fact #1: you can’t train without fitness gear
It’s fair to say that you can’t really hit the gym wearing your casual denim and shirt. The fitness sector requires functional clothing, which you need to buy before you can train. However, it can be helpful to limit costs by picking a handful of quality items, from GASP pants for male bodybuilders to sport-friendly tops for women. For girls especially, you need to invest in a proper sports bra. Let’s be honest. You can’t train in your favourite bra because it won’t provide the kind of support you need when running, dancing or simply stretching yourself on a yoga matt. So your first step on your fitness journey is actually in a shopping centre. 
Fact #2: activewear comes at a price 
While sportswear is essential for your comfort, it is also highly specialised. You’ve probably noticed that quality sports bras are considerably more expensive than high street bras. That’s because the materials and designs serve a different purpose. However, you need to be careful when shopping for your next sports outfit. Athleisure wear is expensive. Brands like Nike, Lululemon, and Aeance are made with high tech fabric that can cost over £100. The question you want to ask yourself is how much are you ready to pay to just sweat in a pair of trousers? To put it simply, how much is too much? Getting fit doesn’t have to break the bank. 
Fact #3: buying activewear doesn’t mean you are active
Finally, while the athleisure market is growing, the number of people who work out regularly hasn’t increased proportionally. The reason for it is simple. For a lot of people, the simple fact of buying fitness gear provides a fashionable boost of confidence. As wearing sports leggings makes you appear more active, you instinctively begin to feel good about your fitness programme, without actually ever working out. Don’t let this false sense of confidence replace the sports activity. Wearing sportswear doesn’t make you fitter! It’s important to establish strict rules and only wear your fitness gear when you plan to train. 
From overspending on a pair of sports leggings to letting athleisure distract you from your fitness goals, the world of activewear can be damaging. Remember that fitness fashion is only a tool on your fitness journey! Don’t let it define the whole journey.


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